Dhruv Vohra has been named to head Meta’s business in Southeast Asia. The company has put him in the role of Managing Director, Global Business Group for the region, with the appointment taking effect on 30 September 2026. From his base in Singapore and reporting to Benjamin Joe, the Vice President for Asia Pacific, Vohra will be responsible for the commercial strategy in six of the key markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Why Meta Is Strengthening Its Southeast Asia Leadership
The timing is deliberate. With AI, e-commerce and business messaging redefining the way companies in the region do business, the digital economy in Southeast Asia is in a new chapter. For Meta this means the task is not merely to add users but to show how its platforms can be a source of measurable growth for businesses.
Dhruv Vohra Brings 7+ Years of Meta Experience
Vohra is well placed for that kind of leadership. A veteran of more than seven years at Meta, he has an intimate knowledge of the different levels of digital maturity among the region’s firms. He first came to Meta in 2019 as Director and Head of Sales for E-commerce and Digital Natives, later serving as Managing Director for the Mid-Market from 2021 to 2023 and then leading the SMB Group across Asia Pacific.
From Google to Meta: Vohra’s Regional Experience
Prior to his time at Meta, Vohra was with Google for over eight years. After starting in India in 2011 and making his way to Singapore, he held positions covering domestic and technology accounts in Southeast Asia as well as apps and commerce across APAC. He also acted as an external adviser to Bain & Company from 2022 until 2025. Such a background of regional market insight and platform experience is something Meta values as clients come to expect more from their technology partners than simple brand exposure.
AI, Messaging and E-Commerce at the Centre of Meta’s Strategy
In many ways Vohra’s mandate is about what is at the centre of the market today: AI and messaging. These tools are altering the path to purchase for consumers in Southeast Asia. At the same time, Meta must vie for advertising dollars with the likes of TikTok, Shopee, Lazada, Grab and Google. For an SMB merchant, being able to tie together discovery and transaction is paramount.
Consequently, Vohra will be looking past traditional advertising to work with agencies and advertisers on the ground. He will be focused on digital business, e-commerce and AI to help them grow on Meta’s family of apps. It is a move by Meta to ensure its Southeast Asian operation is in step with the way the region’s companies are scaling and communicating in an economy driven by AI.
